Enasoit × RootedPROPOSAL · NOVEMBER 2026
Content, social
and direct bookings.
Telling the Enasoit story properly, through the people behind it, and turning your online presence into bookings of your own.
Private review · November 2026
01 WHAT WE HEARD
Around 90% of Enasoit’s bookings come through agents today. Building a direct channel of your own starts with showing the people behind the experience.
Our data across lodge and editorial content is consistent: people-led stories, the hosts, rangers and crew guests will actually meet, are what turn followers into direct enquiries. That is where the content will focus.
Moving from roughly one direct booking in ten to one in five would be a major win, giving you more margin and a closer relationship with the guests who choose Enasoit.
One concentrated shoot that supplies months of content, so it asks very little of your time once it is done.
02 WHO WE ARE
A steady, accountable partner for a changing digital world.
We started Rooted to help businesses like yours navigate the quickly evolving digital landscape. Our team brings together specialists in strategy, content, design and technology, working together to connect you with your people.
02 YOUR TEAM
The Rooted team, from strategy and account leadership through to content, paid media and CRM.
02 TRAVEL & HOSPITALITY
A selection from our work across hospitality, travel and luxury lifestyle.
03 CONTENT PRODUCTION
One concentrated shoot, built around the people and the places, supplies your social channels, paid campaigns and agents for the next five to six months.
The number of shoot days and the dates are agreed with you at kickoff, around the light, the seasons and your guest bookings. January is the target window.
03 WHO WILL SHOOT ENASOIT
At Enasoit, he will get the family, the rangers and the crew talking, then build the films around their words.
CINEMATOGRAPHER & DIRECTOR
Films built around people.
Fifteen years of documentary and brand filmmaking across Africa, the Middle East, Asia and South America. His work includes UNHCR, WHO, WFP, Al Jazeera and the BBC.
He shoots the Tatler Africa video series and contributes to Cabana Magazine. His film Echoes of Tomorrow opened COP28.
“An exceptionally talented filmmaker.”Camilla Turner, Executive Producer, BBC
03 ANOTHER EYE
If you would prefer a different style, Eric can shoot Enasoit instead. The scope and the fee stay the same.
PHOTOGRAPHER & FILMMAKER
Nature, people and stories with feeling.
A Kenyan photographer and filmmaker based in Nairobi, with a focus on wildlife, nature and conservation storytelling.
His lodge work includes Wild Hill, Cottar’s 1920s Camp, Sirikoi in Lewa, Soroi Amboseli and Ishara in the Mara.
Explore Eric’s workericaverdung.com ↗
04 DISTRIBUTION
The team behind Tatler Africa’s content will plan and run @enasoit and @tusitiri_dhow, with Facebook and LinkedIn alongside.
The shoot’s 60+ reels are topped up with further edits from the footage and clips your team sends through our content app.
Two places.
Fresh stories,
every week.
04 PAID SUPPORT
Put a little money behind what people already love.
We start with the posts that perform organically and give them a small budget to reach families and groups who book exclusive use, in the UK, US and Scandinavia, plus Kenya residents for Tusitiri day trips and sundowners.
Each month we pick the strongest reels and put them in front of more of the right people.
Simple, tightly targeted campaigns around key moments such as the festive season and long summer holidays.
A free “Private Kenya, bush to beach” planning guide, offered in exchange for an email, which builds a list of exactly the right travellers to follow up with.
$400 a month, which you set and pay directly to Meta. Campaign management is included in the fee.
06 NEXT STEPS
Enasoit and Tusitiri have a story that deserves to be told properly: a family that fell in love with Kenya, and people who have stayed with them for decades.
Right now that story lives mostly with the people who have been there. Our job is to put it on camera, tell it consistently, and make your online presence do what it should, which is bring in bookings of your own.
If one in five guests booked with you directly, that would change the business. That is what we want to help you build, and it is why our fee is tied to the bookings we bring in.
